Businesses in the food, beverage & agriculture sector are facing a 2025 driven by clean and green consumer demands as they look to balance growth, innovation, and responsibility in an increasingly complex global marketplace.
For many, the transition toward a low-carbon economy remains a top priority. Whether through increased use of renewable energy sources or sustainable supply chains, businesses are embedding environmentally conscious practices across their operations. In addition, the impact of business on nature, such as water and land use, is gaining increased attention.
Health and wellness will also remain a focus through the new year. FB&A businesses are innovating to reduce their reliance on sugar, sodium, and artificial ingredients to support the growth of premium product lines as many consumers continue to choose healthier labels.
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Operational efficiency and margin improvement will also be increasingly important. With what seems to be constant economic volatility, business in the FB&A space are prioritising automation, leaner manufacturing and portfolio optimisation to remain competitive.
The year 2025 looms as another exciting one for businesses, with persistent inflation and geopolitical change creating a landscape of uncertainty and opportunity in the Asia-Pacific region.
The increasing speed of digitisation, dawn of the real-time economy, and shifting supply chains will also have a role to play in shaping the macroeconomic environment.
At ANZ Institutional, we know businesses are looking to position themselves to take advantage of these trends.
As part of our Outlook 2025 series, we’re asking our subject-matter experts to provide insights into a range of complex areas from across close to 30 markets – helping you better understand how you can prepare for the New Year. We’ll be sharing the responses over the coming weeks.
Finally, the use of generative artificial intelligence, or genAI, is becoming more and more essential for all businesses. Whether it’s to optimise supply chains or manage direct-to-consumer channels, businesses are increasingly using genAI in ways that enhance their businesses.
And that’s not to mention potential increases on import tariffs, growing investment in food security, M&A activity, the shifting regulatory environment, or the impact of the growing use of weight-loss drugs.
At ANZ, we’re looking forward to supporting our clients in what should be an interesting 2025 in the FB&A space.
Sherrie Banks is Head of FB&A, International at ANZ Institutional
